Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can share their discontent with the 140 character limit in more detail, since Twitter has officially verified that they have increased the character limit to 280 per Tweet!
The social networking provider, which was introduced in 2006, grew aggressively to become one of the most popular social media platforms across the world, however recent declines in growth persuaded the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking site, Twitter disclosed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After running a variety of tests over the past couple of months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like China, Japan, and South Korea will remain at the 140 character limit, merely because there’s no need for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English on the other hand, experience squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After carrying out an assortment of tests to specific users, Twitter obtained valuable results and believed the 240 character limit would be advantageous for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. Additionally, users would now have the ability to readily fit their beliefs into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few alterations that they can expect to see.
Since Twitter doubled the character limit, users have experienced a higher level of responses which resulted in more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The expanded character limit means that users will have smaller threads of conversations, because they can fit more information into a single message. Users with long threads of conversations revealed that it can at times be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more thorough information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the rise of firms using social media as a way to resolve customer service matters, customers can now communicate an issue in more detail on Twitter which is valuable for both the customer and the business, as communication is dramatically enriched. Prior to this change, many users would have depended upon other platforms like Facebook to report customer service issues since the character limit was too restricting.
Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media networks if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Although some users have suggested that the increase in character limit by Twitter makes them more similar to other social media platforms, the clear majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to keep up with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Kalgoorlie by calling 1300 595 013, or alternatively visit their website for more information: http://internetmarketingexpertskalgoorlie.com.au