Top Advantages of Pay-Per-Click (PPC) Advertising

There is a range of internet marketing resources that can help websites in growing their traffic, brand awareness, and conversion rates. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. […]

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

In today’s saturated environment of online marketing, there’s no doubt that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the heart of nearly all marketing techniques, with roughly 94% of small companies directing their efforts on content marketing. Having said […]

SEO Tactics To Forget in 2018

In today’s competitive marketplace of digitalisation and globalisation, it’s essential for companies to take advantage of online strategies and tactics that increase their visibility to customers that are proactively searching for their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and therefore your website traffic, conversion […]