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How To Recover From A Social Media Fail

Internet Marketing Kalgoorlie, Digital Marketing Kalgoorlie

There’s no doubt that social media is a sizeable component of online marketing strategies for many businesses. With more than one billion active users on Facebook alone presents tremendous opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to communicate with their customers on a personal level via various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be an abundance of social media fails when companies address customer’s feedback online.

 

The concern here is that anything that you post on the internet, stays on the internet, so it’s crucial that a sufficient amount of time is invested in presenting accurate and fitting responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t governed sufficiently, they can significantly tarnish a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a quick outline of how your company can bounce back from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails occur, making a joke of the scenario by using some quick wit is one of the best solutions. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to convert a basic blunder into greater exposure and a larger target audience, all from a simple mistake!

 

Take action immediately

 

Irrespective of the type of social media fail, the faster you act, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s crucial that you admit your error, sincerely apologise then clearly explain the next steps you will be taking to rectify the situation. Just ignoring the problem can have devastating implications and the longer it takes you to react, the more momentum your social media blunder will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the blunder! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. Alternatively, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only multiply which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll have to put measures in place to significantly lower the possibility of such errors arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Being able to communicate with your customers on a personal level is excellent, and you need to be prepared for social media blunders because they will happen at some point or another. This article discusses some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, reach out to digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://internetmarketingexpertskalgoorlie.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Kalgoorlie, Digital Marketing Kalgoorlie

SEO is considered by many to be a mystical creature with remarkable powers. Understanding precisely how SEO works and all the various ways to improve your website’s SEO score can be very complicated and time-consuming. Still, it is a critical element of any online marketing plan and will virtually make or break a company in some industries. Many industry experts consider SEO to be one of the most useful forms of advertising, so regularly improving your SEO should be a priority if you want to increase your website visits and income.

 

It’s difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s often encouraged that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is constantly being added and search engines love finding new content and will increase your rankings if this happens regularly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the distinct webpages on your website. A large component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re trying to find. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks messy and unprofessional. Having high-quality and valid meta titles are important in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed explanations of the content of the web page. Although meta descriptions don’t specifically sway ranking algorithms, they are still vital as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll most probably agree that they look unpleasant and unprofessional. If you’ve built your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to worry about it!

 

Alternatively, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit their website: http://internetmarketingexpertskalgoorlie.com.au

 

Why SEO Advertising Is Best For Your Business

Internet Marketing Kalgoorlie, Digital Marketing Kalgoorlie

Search Engine Optimisation (SEO) has advanced dramatically over last ten years, even to the point where the name SEO is now challenging and frequently misinterpreted by many. In the past, SEO advertising was regarded to be an essential aspect of a successful marketing plan for businesses of all sizes. But nowadays, the expression is so misconstrued that the strategy has been mostly devalued. As an alternative to pushing more people to a website via organic traffic, increasingly more businesses are resorting to paid advertising because it’s simpler and less time consuming.

 

This article will explain why SEO advertising is still the best marketing channel that can attract valuable leads and buyers to your firm. Similar to any marketing approach, SEO advertising is not a quick-fix but a timely process that creates increased visibility, web traffic, ROI, and provides dependable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is aimed to improve the visibility of your website, therefore increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, think about it as having a shop in the middle of George Street, except without the extravagant rent! What is better is that those consumers who visit your website are generally well-informed, certified leads that are presently browsing for your products or services. The time and money it takes to convert these leads are subsequently significantly decreased.

 

  1. Measurable Results

 

A substantial advantage for SEO advertising is that you can measure your results and have a better awareness of techniques to improve your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising enables firms by providing valuable statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will generate only targeted, qualified leads to your organisation; people that are proactively looking for your products or services. TV and radio advertising might reach more consumers, but how many of those individuals are truly interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can tailor your campaigns based on real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is over-priced, however this is definitely not the case. The truth of the matter is that compared to the costs of other types of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. Even though Pay Per Click has the capacity to stimulate more income, your organic SEO continues being the foundation of your online presence.

 

The question should really be, can you afford to have inadequate SEO advertising? If clients are trying to finding your brand online but they simply cannot find you, your rivals are winning and the long-term consequences can be drastically adverse.

 

  1. Search Engines are Becoming More Popular

 

A current investigation uncovered that between 80 and 90% of customers will now examine online reviews before making a purchase, whether online or face to face. With this number only escalating with further advances in technology, it won’t take long before everybody is shopping for products and services online.

 

Furthermore, it is anticipated that 2017 will be the year that traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for additional SEO customisation, including local search optimisation, that makes it even simpler for customers to use. If your business doesn’t have an effective SEO advertising strategy, your clients will not be capable to find you using their desired means, and prospective sales will surely go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is noted and tracked. The information and statistics derived from this traffic provides organisations with trustworthy information relating to their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, as well as where they live. This information is exceptionally useful due to the fact that it enables businesses to make well informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you understand why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to reap the results, so if you’d like to talk to a credible SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit http://internetmarketingexpertskalgoorlie.com.au

 

How To Write Great Content – Fast

Internet Marketing Kalgoorlie, Digital Marketing Kalgoorlie

Blogging is among the most powerful SEO and online marketing approaches that a firm can use. The value of creating quality and eloquent blogs regularly are commonly underrated. Take into account some of the following statistics:

 

Blogging attracts 55% more website visitors

 

Blogging yields 97% more inbound links and 126% more leads

 

Blogging yields 434% more indexed pages in search engines

 

With all the SEO and online marketing benefits, there’s no secret why there are plenty of online blogs nowadays. Developing thoughtful content regularly has come to be more invaluable than ever before. So how do bloggers produce quality content fast? This article attempts to show you how.

 

Utilize Templates

 

There’s virtually nothing worse than looking at a blank page and not knowing where to start. One easy solution to this plaguing issue is to make use of templates. There is a reason why qualified online marketing and digital agencies make use of templates– because they do the job!

 

There’s only a small number of various blog types– How to, essay, review, interview, etc. Having a standard template for different blog types is an useful way to elude hours of procrastination. Templates give you the platform for developing an article, enabling you to begin any place you like. You do not need to invest hours developing intricate templates for each blog type. Simply spend an hour tomorrow developing templates for each blog type and see how it works for you.

 

When new ideas strike, write them down!

 

Definitely, the most challenging aspect of writing is developing a good idea. Sitting down and trying to produce new ideas can be a painful process. It’s never easy to come up with ideas under pressure, but when you’re in the shower or attempting to sleep, they never appear to cease! It’s usual for ideas to come at random times, so when they do, write them down. You do not have to keep a pen and paper in your bag continuously. There are a variety of apps that are easy and simple to utilize.

 

Apple Notes – for those of you with an iPhone, this is a built-in application that also syncs with your iMac.

 

Evernote – a very good app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you would prefer to use a variety of multimedia including audio, video or picture notes, this app will be ideal for you.

 

Write in your own voice

 

Among the greatest tricks of experienced writers is to write in one’s own voice. Quite a few writers make this basic error for quite a few reasons– they may not be confident enough or they may presume a different voice appears more practical. The fact of the matter is that everybody has their own original style and tone.

 

When you attempt to write in somebody else’s voice, it just does not sound natural and takes a considerable amount of time to make it sound genuine. A number of writers may also attempt to twist or redefine their unique style, eager to sound more like their favourite writers. But this is just swimming against the current. Find your own voice, adopt an interesting tone and you’ll write far better content more quickly.

 

Remove distractions

 

Writing takes a considerable amount of mind power, so it’s easy to give into temptations like Facebook, Twitter or TV once in a while. Find a relaxed place without any distractions and you’ll be delighted at how much better and faster you’ll write. Distractions not only occupy time, but they make it harder for you to begin writing again, creating an ineffective cycle that’s tough to break.

 

If you can’t prevent background noise like myself (wife and three kids at home), have a go at listening to some music to help drown out the noise. Alternatively take your work elsewhere, such as a library or café, to make it easier to focus.

 

Write the Introduction Last

 

My personal favourite pointer is to write the intro last! The introduction is typically the most important and time-consuming aspect of the writing process. It proposes the ideas, arguments and direction of the rest of the piece, so it is always practical to write it last. You may come up with additional ideas when writing the bulk of your article, so you can conserve a great deal of time editing by simply leaving the introduction to the end.

 

If you comply with these steps, I’m certain you’ll find that your writing quality and speed will improve notably. Despite this, time pressures typically make it too challenging for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will discover that the costs of doing so will be worth the SEO improvements. For a trusted and dependable digital agency who can assist you with your writing needs, contact Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit http://internetmarketingexpertskalgoorlie.com.au

 

7 Tips to Enhance your Social Media Presence for your Business

Internet Marketing Kalgoorlie, Digital Marketing Kalgoorlie

Social media has come to be an unstoppable influence within the last years, and its energy must be funnelled for enterprises to grow in today’s market place. The benefit of a tactical social media initiative is different from almost any of the conventional marketing efforts made use of in the days gone by. Appreciate it or not, social media has huge potentials, so here are 7 social media marketing strategies for your company.

 

  1. Create a social media marketing plan

 

Not unlike anything in business, it’s crucial to have a properly thought out plan well before you get going. Writing down the targets and aspirations you hope to acquire will offer you a clear direction of where you are going. Your plan ought to be consistent; every post, like, comment, and reply you make on social media should align with your comprehensive social media marketing techniques.

 

Generating a plan not only gives you direction, but it will even allow you to avoid expensive errors. If you already have a social media marketing plan, then undertake frequent analysis to make sure that you’re executing your plan appropriately. Recognizing where you wish to go will also keep you on course and give you a more clear idea of how you’re currently travelling.

 

  1. Use visual media whenever feasible

 

As social media has enhanced over the years, so has the tactics and approaches applied to best engage your target market. There is nowadays a shift in the direction of ‘visual social media’, where photos are a great deal more beneficial at communicating a message than words.

 

A study of Facebook ‘Likes’ discovered that posts with pictures obtained 47% more likes than written posts. Incorporating a combination of visual media backed up with word reinforcements has the greatest success rates for audience activity.

 

Thus, whenever feasible, take advantage of visuals to share your message– pictures, images, videos, graphics, info-graphics, slideshows and animations.

 

  1. Use all social networks

 

Even though you may favor one social network to others, your target audience is engaging with every single of them. To guarantee you captivate with as many potential clients as possible, you need to get your message out over all networks. Some of the significant social media sites are Facebook, Twitter, LinkedIn and Instagram. Always remember to additionally employ the best content for the right social media platform. Images work much better on Instagram and informative posts work far better on LinkedIN and Facebook.

 

  1. Be active

 

Because of the large size of social networks, posts come to be aged really quickly. Favored posts are dispensed around the globe almost immediately, so the older a post becomes, the less beneficial it will be. A good thought is to have numerous variants of the same post so you can preserve its effectiveness for a lot longer. The newer your posts, the more impressions you will make, and the higher your success rates will be.

 

  1. Format content to optimise each platform

 

Even if your content operates adequately on one platform may not suggest it will work equally well on all of them. Particular networks are constructed for certain content, such as pictures for Instagram and memes for Facebook. Even if you may want to produce the same message, your posts must be individualizeded for each platform to make sure that you are interacting with all of your target audience unique preferences.

 

  1. Use Management tools

 

Tools like HootSuite, Buffer, and Tweetdeck, allows you to handle a handful of key platforms such as GooglePlus, Facebook, and Twitter, simultaneously. They also help you to add RSS feeds and link tracking. Any kind of social media marketer will recognize that it’s tough to regularly be available to submit new and timely posts, so these tools let you to plan posts in the future, reducing time obligations and enabling you to prioritise your workload.

 

  1. Monitor your social media accounts

 

Although feedback is vital for any firm to evolve and improve, having your feedback available for loads of people to observe can be hazardous. Consumers can state anything they like with regards to your company or brand, and regardless of whether this may be affirmative or damaging, it’s vital that you’re mindful of what they’re mentioning. The way your business gives attention and engages with your target audience is what determines how your web presence is perceived by them. Keeping an eye on your social media presence is a valuable tool to get precious understanding into your clients, competitors and influences.

 

Your social media management does not have to consume a lot of time and energy while running a business. It can be a simple process, but when there are more important things on your plate, it’s time to call in the experts. If you are seeking a social media firm to assist you with your social media needs, get in touch with Internet Marketing Experts Kalgoorlie on 1300 595 013 or visit http://internetmarketingexpertskalgoorlie.com.au