Online presence is a crucial element to any businesses strategy, however the digital landscape is in a continual state of change so it’s essential to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates every year, with many of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.
User behaviour is changing rapidly with new technology, so Google must monitor these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. In truth, using obsolete SEO tactics can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.
A large number of users are now opting to use voice searches rather than more traditional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same pace, nearly 50% of all online searches will be carried out via speech by the year 2020!
What this means for websites is that they should begin blending more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a critical tool for SEO, and this will continue to be a focal component in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a brilliant strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches by mobile devices has exceeded that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. As a matter of fact, Google has composed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While traditional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is concentrating on in the future which may extensively change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit their website for additional information: http://internetmarketingexpertskalgoorlie.com.au