SEO Tactics To Forget in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s essential for companies to take advantage of online strategies and tactics that increase their visibility to customers that are proactively searching for their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a wonderful investment that will expand your exposure and conversion rates, or if used incorrectly, can harm your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the latest SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prevalent SEO tactics from 5 years ago may result in your website being penalised today.
Rather than revealing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be completely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make in an attempt to heighten their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly determine how many times a keyword has been used and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO technique since the beginning of SEO, and its success as an SEO tactic has evolved dramatically ever since. Even though link building remains one of the top three SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links highly as a ranking signal considering that links are a public promotion which corresponds with useful information on a website.
Aggressive link building happens where links are acquired in an abnormal way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that many individuals still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a central role in SEO, so it’s important not only to uncover any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most frequent technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to maximise your SEO, and this can be done primarily with the image filename and alt attribute. For example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a common mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a successful SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s pivotal to keep up with these changes to prosper in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in touch with Internet Marketing Experts Kalgoorlie on 1300 595 013, or visit our website for more information: http://internetmarketingexpertskalgoorlie.com.au